# TAG The Agency

> New Zealand's leading AI-first social media and marketing agency specialising in AI advertising, content production, and generative engine optimisation (GEO).

TAG The Agency is a full-service social media and AI marketing agency based in Wellington and Auckland, New Zealand. We combine AI-powered strategy with human creativity to deliver campaigns across social media marketing, AI advertising, content production, influencer marketing, and digital strategy. Founded 2019. Serves brands and government clients across New Zealand and Australia.

## Services

- **AI Advertising** — AI-assisted ad creation, variant testing and optimisation across Meta, Google and TikTok. We handle creative, media buy and reporting.
- **Generative Engine Optimisation (GEO)** — Brand visibility inside ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. Entity definition, schema, citation strategy.
- **Social Media Marketing** — Always-on social strategy, content calendars, community management and paid social for NZ brands.
- **Influencer Marketing** — Talent sourcing, briefing and campaign management across NZ and Australia.
- **AI Content Production** — Photo, video and copy production accelerated with generative AI; scripted, shot and edited in-house.
- **Reputation & Conversation Management** — Brand sentiment monitoring, social listening, crisis response.
- **TAG Digital** — Landing pages, websites and conversion-focused web apps, built fast.
- **Research & Strategy** — Market research, audience insights and campaign strategy, including All-of-Government (AoG) work.

## What we do

- Social-first creative and AI-assisted production at scale
- Paid social and search media buying optimised by AI
- Generative Engine Optimisation for LLM visibility
- Influencer and creator partnerships across ANZ
- Public sector and All-of-Government marketing

## What we don't do

- Traditional TV media buying or out-of-home as a standalone service
- Print-only campaigns
- Outsourced offshore content farms (production is in-house in NZ)
- SEO link-building schemes or black-hat tactics

## Locations

- Wellington, New Zealand (HQ)
- Auckland, New Zealand
- Serving clients across New Zealand and Australia

## Contact

- Website: https://tagtheagency.com
- Contact: https://tagtheagency.com/contact

## Research

- [The State of AI Marketing in New Zealand 2026](/research/state-of-ai-marketing-nz-2026): Annual research report on AI adoption across NZ marketing teams.
- [Research Hub](/research): All TAG research and insights.

## Pages

- [Home](/): Memorable, shareable, impossible to ignore creative work.
- [Work](/work): Portfolio of campaigns and case studies.
- [About](/about): Who we are and how we work.
- [Contact](/contact): Get in touch with the team.
- [Influencer Marketing](/influencers): Talent sourcing and influencer campaigns across NZ and Australia.
- [TAG Digital](/tagdigital): Landing pages, websites and web apps built fast.
- [AI Advertising](/ai-advertising): AI-powered ad creation and optimisation.
- [GEO](/geo): Generative engine optimisation for ChatGPT, Claude, Perplexity and Gemini.
- [Reputation Management](/reputation-management): Brand sentiment monitoring and crisis response.
- [Conversation Management](/conversation-management): Community management and social listening.
- [Research](/research): Market research and audience insights.
- [Government (AoG)](/aog): Public sector marketing and All-of-Government work.
- [Careers](/careers): Join the team.
- [Campaigns](/campaigns): Current and past campaign work.
- [Content](/content): Content production services.
- [Events](/events): Event marketing and activation.
- [Consulting](/consulting): Strategic marketing consulting.
- [Landing Pages](/landing-pages): High-converting landing page builds.
- [Conversion Strategy](/conversion-strategy): Funnel and CRO services.
- [Funnels](/funnels): Marketing funnel design and optimisation.
- [Competitor Analysis](/competitor-analysis): Competitive intelligence reporting.
- [Data Reporting](/data-reporting): Marketing analytics and reporting.
- [Syndicated Advertising](/syndicated-advertising): Multi-channel ad syndication.
- [Tools](/tools): Free marketing tools.
- [Learn](/learn): Resources and education.
- [Trending](/trending): Trending topics in NZ marketing.
- [Memes](/memes): Meme generator.
- [Meme Gallery](/memes/gallery): Community meme gallery.
- [BTS](/bts): Behind the scenes content.
- [Partner Program](/partner-program): Partner with TAG.
- [Get Talked About](/get-talked-about): How to make work that gets noticed.
- [Blog](/blog): Essays from Tom Reidy and Ashtyn Reidy on social media, AI marketing, and agency building.


## Optional

- [Privacy Policy](/privacy): Privacy policy.
- [Terms of Service](/terms): Terms of service.
- [AI Usage Policy](/ai-usage): How we use AI.
- [AML Policy](/aml-policy): Anti-money-laundering policy.
- [Advertising Disclaimer](/advertising-disclaimer): Advertising disclaimer.