Welcome to The Social Media Agency, Welcome to
At TAG, collaboration and transparency are the foundation of impactful social media success. Boosted by advanced AI and technology, we work hand-in-hand with our clients, sharing knowledge to create a synergy that drives results in the fast-paced digital world.
Our strategy is tailored to each organisation’s unique needs, blending their brand insights with our digital expertise to craft creative processes and content strategies that stand out. By combining human intelligence and creativity with cutting-edge technology, we consistently deliver exceptional work that resonates with audiences.
We’ve partnered with some of New Zealand’s most innovative brands, crafting transformative stories and achieving results that speak for themselves. Explore our work below and see why there is only one, TAG The Agency.
Building Community with Run Pōneke
Run Pōneke partnered with TAG The Agency to establish their brand and connect with Wellington’s running community through authentic storytelling.
We helped develop the content plan based on runners answering, “Why do you run?”—a simple yet powerful question that fostered genuine connections. For their Pledge Me crowdfunding campaign, we produced engaging videos highlighting their vision and celebrating their community, driving awareness and support.
Run Pōneke’s dedication to community engagement made every campaign more impactful, solidifying their role as a hub for Wellington’s runners.
Check out Run Pōneke, in particular, their recovery centre!
Amplifying the Arts
TAG The Agency successfully partnered with Tāwhiri to enhance the 2024 Aotearoa New Zealand Festival through a targeted social media campaign. Leveraging Tāwhiri's creative assets, TAG implemented a strategic ad grouping approach, optimizing ad performance and audience engagement. This collaboration maximized the festival's reach and visibility and demonstrated TAG's ability to manage and adjust campaign strategies in real-time effectively. The campaign resulted in substantial audience engagement and festival attendance growth, showcasing TAG's expertise in boosting event profiles through innovative social media tactics.
Nau mai ki tō kainga rua—Welcome to Your Second Home.
Victoria University of Wellington set us the challenge of finding a way to showcase the University to prospective students, celebrate the 125th year of the University, and tie it all back to its social media strategy, which we helped them create. Themed “Wellington is our campus” due to the unique placement and relationship the University has with Wellington City.
Over a year in the making, we created a video that is something quite extraordinary. Watch it on the clip above or visit the Victoria University of Wellington Facebook page.
Build Your Dreams
Build Your Dreams (BYD) is an innovative automotive manufacturer making its debut in the New Zealand market. In partnership with the Andrew Simms Dealership in Auckland, we develop a variety of engaging assets, including videos and images, to effectively advertise these exceptional electric cars on social media and other platforms.
Help Shape Our Future
Through a collaborative effort with the Ministry of Defence Communications and Design teams, TAG embarked on a project to develop a compelling series of advertisements tailored for Facebook, Instagram, and LinkedIn platforms. Our aim was to maximise engagement and encourage New Zealanders to participate in a survey that would contribute to the evolution of the Defence Forces of New Zealand. Leveraging the extensive reach and targeting capabilities of social media advertising, we strategically disseminated the ads across these three popular networks.
To view the Defence Policy, you can read it here.
Savvy Community
In our collaboration with Traffic Fox, we established a subscription-based website offering in-depth, ad-free traffic reports while maintaining the vibrant Facebook community for real-time updates. This approach preserved the group's essence and enhanced user experience through technological innovation.
Our strategy involved balancing community-driven content on Facebook with a user-friendly subscription-based website. This led to sustained community interaction and significant growth for Traffic Fox. This project's success is a hallmark of TAG's commitment to collaboration with clients to achieve their goals.
Nailing it for New Zealand
At the heart of our passion for content creation lies a deep appreciation for challenges, particularly when it comes to working with high-growth, aspirational companies. Building King is one such company – a fast-paced, dynamic building supply business that embraces the essence of Kiwi humour and constantly pushes the boundaries. Our collaboration with them involves assisting in the development of their social media channels and crafting engaging content that tells the compelling story of their brand.
Be Uncompromising
In partnership with Again Again, we launched their beer flagons in New Zealand, showcasing their fusion of style and sustainability. Central to our strategy were influencer partnerships, driving nearly 40% of video views and significantly enhancing market penetration.
The campaign was anchored by a hero video that illustrated the flagons' integration into everyday life, underscored by additional reels and imagery to promote the concept of reuse and the circular economy. Our blend of eco-centric and general influencers amplified awareness and engagement, positioning the flagons as a lifestyle choice in the sustainable living space.
Revving Up Engagement
In a testament to our passion for social media and content creation, TAG's founder, Tom, embarked on an experimental journey with the creation of the Small Car Garage Facebook community. Driven not only by his professional curiosity about the dynamics of social media channels but also by his genuine enthusiasm as a car enthusiast, Tom successfully nurtured this space into a thriving hub for like-minded individuals. Today, the community boasts over 40,000 fans, underscoring our ethos at TAG: we don't just craft cool content for our clients; we genuinely live, breathe, and love all aspects of social media. Our work is rooted in authentic passion, proving that the most impactful results come from working with those who practice what they preach.
Check out Small Car Garage
Capture the Moment
At its core, social media thrives on spontaneity and real-time interactions, making it an ideal platform for capturing the excitement of live events. This is why we are passionate about content creation for events as they unfold. We had the opportunity to produce and share content for Panhead during the Rolling Stone Music Awards, a live event that showcased the power of social media to engage audiences in the moment.
Boosting the Beat
TAG The Agency's partnership with the Wellington Jazz Festival resulted in a highly successful social media campaign on Facebook and Instagram, significantly increasing website traffic and user engagement. The campaign attracted thousands of website visitors and achieved a notable average visit duration, indicating strong engagement. The campaign's video content stood out, generating cost-effective click thoughts to the website. The strategic use of ad formats and targeted audience engagement demonstrated TAG's expertise, leading to substantial growth in festival attendance.
Rocking Social Media
At its core, social media thrives on authenticity and engaging storytelling, making it an ideal platform for capturing the essence of Panhead Custom Ales. This is why we are passionate about content creation that blends heavy metal and motorbike events with tantalising shots of the Panhead beer range. We had the opportunity to produce and share content that speaks to Panhead's bogan culture, showcasing social media's power to engage audiences. By highlighting high-octane events and the bold flavours of Panhead's beers, we ensure their social media presence resonates with their unique brand identity.
Panhead Custom Kitchens Smok’o at VWoP
Panhead Custom Kitchens turned up the heat at Visa Wellington on a Plate with their irresistible ‘On Smoko!’ burger, showcased at their Tasting Room in Upper Hutt. We ignited the campaign by selecting a local mechanic’s workshop, renowned for its V8s and hot rods, perfectly reflecting Panhead's edgy brand. Our team captured the burger’s mouth-watering details through dynamic photography, which was then enhanced by Inject Design's eye-catching graphics. With a tantalizing burger description and a chance to win a unique hand-painted Kustom Tool Box, the campaign created a buzz that fueled high engagement and excitement among burger lovers.
Launch of The Grid Digital Art Space
The launch of The Grid, a new digital art space in Wellington, was marked by a successful social media campaign orchestrated by TAG The Agency. Collaborating closely with The Grid team, TAG received an array of stunning digital assets that were seamlessly transformed into engaging ads for Facebook and Instagram. This strategic partnership allowed TAG to leverage the creative excellence of The Grid's assets, resulting in a series of visually captivating ads that effectively captured the essence of The Grid. The campaign generated substantial buzz and visibility for the new art space, showcasing TAG's ability to enhance and amplify creative content through targeted social media advertising.
Innovating for Ages: Gazley Škoda’s Groundbreaking AR Campaign
TAG The Agency shifted gears for Gazley Skoda in Wellington with the pioneering "A Škoda in my Driveway" campaign, launched when augmented reality was new to Facebook. This innovative experience allowed users to visualise a Skoda in their driveway, inspiring them to imagine ownership while offering a chance to win a Skoda for the weekend. The campaign drove strong engagement and earned Gazley Škoda the Best in Marketing award, setting a lasting standard for digital automotive experiences.
Creating FOMO with Event Marketing
TAG The Agency transforms events into unforgettable experiences by leveraging strategic content marketing to inspire engagement and drive attendance. Before the event, we craft compelling social media content to build anticipation and create a sense of FOMO (Fear of Missing Out). During the event, we help brands design social media inspiration points—eye-catching, shareable moments like branded installations, photo backdrops, or interactive displays—that encourage attendees to capture and share their experiences online. Our team also captures the event’s energy through high-quality photos, videos, and live updates, amplifying reach in real-time. Post-event, we repurpose this content to showcase the highlights and inspire future audiences, driving excitement for the next iteration and ensuring a cycle of growth and engagement for our clients.
Like What You See?
At TAG The Agency, we believe great work starts with great relationships. We’re selective about the brands we partner with because we’re passionate about working with people and businesses we truly believe in. If that sounds like you, complete the form below—we’d love to see if we’re a good fit to create something extraordinary together.
Behind the Scenes
