Our Work
At TAG, we believe in collaboration and transparency, boosted by advanced AI and technology. We share knowledge with our clients to create a synergy that delivers impactful results in the fast-paced world of social media. Our strategy focuses on understanding each organization's unique needs, combining their brand insights with our digital expertise powered by AI to enhance creative processes and content strategies.
We craft stories for New Zealand's most innovative brands. Our approach combines human intelligence and creativity with cutting-edge tech, consistently leading to exceptional work. Here are some of our transformative journeys with these remarkable clients, showcasing our commitment to innovative, results-oriented solutions.
Amplifying the Arts
TAG The Agency successfully partnered with Tāwhiri to enhance the 2024 Aotearoa New Zealand Festival through a targeted social media campaign. Leveraging Tāwhiri's creative assets, TAG implemented a strategic ad grouping approach, optimizing ad performance and audience engagement. This collaboration maximized the festival's reach and visibility and demonstrated TAG's ability to manage and adjust campaign strategies in real-time effectively. The campaign resulted in substantial audience engagement and festival attendance growth, showcasing TAG's expertise in boosting event profiles through innovative social media tactics.
Nau mai ki tō kainga rua—Welcome to Your Second Home.
Victoria University of Wellington set us the challenge of finding a way to showcase the University to prospective students, celebrate the 125th year of the University, and tie it all back to its social media strategy, which we helped them create. Themed “Wellington is our campus” due to the unique placement and relationship the University has with Wellington City.
Over a year in the making, we created a video that is something quite extraordinary. Watch it on the clip above or visit the Victoria University of Wellington Facebook page.
How did we create this epic bit of content?
Simple, it’s a combination of two drones, two and a half scooters, a helicopter, multiple GoPros, one spade, 68 burgers, 1405 emails, 13 external organisations, 13 days of filming, and a couple of megaphones. Adding to this, the super helpful team at Film Wellington, assistance from Parliament and the Wellington Police, as well as one of the most amazing clients.
The behind-the-scenes clip is only a glimpse of the production days involved. But man, we had a blast and are super proud of what TAG and the Team at Victoria University of Wellington created.
Learning: Drone Crash
We are forever learning and improving our techniques, and as part of the most epic drone videos created (if we do say so ourselves), you’re bound to have an entertaining end to a flight or two… enjoy.
Build Your Dreams
Build Your Dreams (BYD) is an innovative automotive manufacturer making its debut in the New Zealand market. In partnership with the Andrew Simms Dealership in Auckland, we develop a variety of engaging assets, including videos and images, to effectively advertise these exceptional electric cars on social media and other platforms.
Rock and Roll
We are proud to collaborate with Panhead Custom Ales on a wide array of events and activities that capture the essence of their unique brand. This includes everything from live reporting at electrifying heavy metal concerts to showcasing mouthwatering burgers and ice-cold beers on social media.
One of our most memorable accomplishments with Panhead was having a few of our pics featured in the Rolling Stone magazine. Though it may not be the typical platform for our creative expression, we were pretty stoked to see our content used in different mediums.
Think It. Plan it. Build it.
One of the many exhilarating projects we've had the pleasure of working on is a campaign for the Victoria University of Wellington. In this initiative, we crafted a series of assets aimed at narrating the vibrant campus life and the abundant opportunities students can seize while pursuing their education at the University. We effectively communicated the unique experiences and benefits of studying at Victoria University using social media and advertising strategies.
Help Shape Our Future
Through a collaborative effort with the Ministry of Defence Communications and Design teams, TAG embarked on a project to develop a compelling series of advertisements tailored for Facebook, Instagram, and LinkedIn platforms. Our aim was to maximise engagement and encourage New Zealanders to participate in a survey that would contribute to the evolution of the Defence Forces of New Zealand. Leveraging the extensive reach and targeting capabilities of social media advertising, we strategically disseminated the ads across these three popular networks.
To view the Defence Policy, you can read it here.
Savvy Community
In our collaboration with Traffic Fox, we established a subscription-based website offering in-depth, ad-free traffic reports while maintaining the vibrant Facebook community for real-time updates. This approach preserved the group's essence and enhanced user experience through technological innovation.
Our strategy involved balancing community-driven content on Facebook with a user-friendly subscription-based website. This led to sustained community interaction and significant growth for Traffic Fox. This project's success is a hallmark of TAG's commitment to collaboration with clients to achieve their goals.
Nailing it for New Zealand
At the heart of our passion for content creation lies a deep appreciation for challenges, particularly when it comes to working with high-growth, aspirational companies. Building King is one such company – a fast-paced, dynamic building supply business that embraces the essence of Kiwi humour and constantly pushes the boundaries. Our collaboration with them involves assisting in the development of their social media channels and crafting engaging content that tells the compelling story of their brand.
Real Estate Done Right
Our collaboration with the Professionals team involves guiding their social media presence and working closely to develop bold, inventive advertising campaigns. By combining our expertise in social media and advertising with their industry knowledge, we create engaging and effective marketing initiatives that set them apart from the competition.
Showcasing the Unseen
In a groundbreaking project for NZDF, TAG utilised its AI Imagery Service to overcome the challenge of showcasing inaccessible locations. TAG produced a series of highly realistic and engaging images by creatively blending AI-generated visuals with professional Photoshop and Lightroom enhancements. This demonstrated the transformative power of AI in transcending traditional photographic limitations, significantly boosting stakeholder engagement and redefining the NZDF's digital narrative.
Creating Social Impact
Our mission was to develop a brand framework and narrative that would enable the Defence Forces to establish a meaningful connection with their communities. As a trusted partner, we worked alongside the Defence Force to enhance their approach to addressing substance use. In collaboration with the Drug Foundation and the Defence Force, we co-designed a series of powerful and relatable images that effectively conveyed the intended message to the combined Defence Force communities.
Revving Up Engagement
In a testament to our passion for social media and content creation, TAG's founder, Tom, embarked on an experimental journey with the creation of the Small Car Garage Facebook community. Driven not only by his professional curiosity about the dynamics of social media channels but also by his genuine enthusiasm as a car enthusiast, Tom successfully nurtured this space into a thriving hub for like-minded individuals. Today, the community boasts over 40,000 fans, underscoring our ethos at TAG: we don't just craft cool content for our clients; we genuinely live, breathe, and love all aspects of social media. Our work is rooted in authentic passion, proving that the most impactful results come from working with those who practice what they preach.
Check out Small Car Garage
Be Uncompromising
In partnership with Again Again, we launched their beer flagons in New Zealand, showcasing their fusion of style and sustainability. Central to our strategy were influencer partnerships, driving nearly 40% of video views and significantly enhancing market penetration.
The campaign was anchored by a hero video that illustrated the flagons' integration into everyday life, underscored by additional reels and imagery to promote the concept of reuse and the circular economy. Our blend of eco-centric and general influencers amplified awareness and engagement, positioning the flagons as a lifestyle choice in the sustainable living space.
Capture the Moment
At its core, social media thrives on spontaneity and real-time interactions, making it an ideal platform for capturing the excitement of live events. This is why we are passionate about content creation for events as they unfold. We had the opportunity to produce and share content for Panhead during the Rolling Stone Music Awards, a live event that showcased the power of social media to engage audiences in the moment.
Boosting the Beat
TAG The Agency's partnership with the Wellington Jazz Festival resulted in a highly successful social media campaign on Facebook and Instagram, significantly increasing website traffic and user engagement. The campaign attracted thousands of website visitors and achieved a notable average visit duration, indicating strong engagement. The campaign's video content stood out, generating cost-effective click thoughts to the website. The strategic use of ad formats and targeted audience engagement demonstrated TAG's expertise, leading to substantial growth in festival attendance.
Rocking Social Media
At its core, social media thrives on authenticity and engaging storytelling, making it an ideal platform for capturing the essence of Panhead Custom Ales. This is why we are passionate about content creation that blends heavy metal and motorbike events with tantalising shots of the Panhead beer range. We had the opportunity to produce and share content that speaks to Panhead's bogan culture, showcasing social media's power to engage audiences. By highlighting high-octane events and the bold flavours of Panhead's beers, we ensure their social media presence resonates with their unique brand identity.
Omni-Channel Success
We collaborated with Professionals Real Estate to develop a comprehensive omnichannel advertising campaign, creating a series of advertising collaterals that reinforce their expertise in sales across all market conditions. Our campaign highlighted their ability to navigate good, bad, and challenging markets, ensuring clients feel confident in their services. By leveraging multiple channels and focusing on their strengths and adaptability, we created a powerful narrative that resonated with their target audience and solidified their position as trusted real estate professionals.
TAG and Lucire Partnership
TAG The Agency and Lucire teamed up to create engaging automotive reviews for Gazley Motors, featuring detailed content and integrated ads. We placed ads not only on Lucire but also on its affiliated site, Autocade. The combined ad impressions reached into the hundreds of thousands.
The results were impressive: Gazley Motors saw increased visibility through Lucire’s global readership, higher engagement rates, and strengthened brand perception as an automotive leader. This case study shows how effective content partnerships can drive business success through targeted storytelling and marketing.
Revitalising Capital Gymnastics
We teamed up with Capital Gymnastics to overhaul their website, which led to a significant spike in traffic and inquiries. Building on this success, we developed a brand strategy and social media guide to enhance their online presence. Additionally, we created a targeted ad campaign to recruit efficiently for various roles within their not-for-profit structure.
The combined efforts have dramatically improved their digital engagement and recruitment. For more on Capital Gymnastics, visit their website here.
Launch of The Grid Digital Art Space
The launch of The Grid, a new digital art space in Wellington, was marked by a successful social media campaign orchestrated by TAG The Agency. Collaborating closely with The Grid team, TAG received an array of stunning digital assets that were seamlessly transformed into engaging ads for Facebook and Instagram. This strategic partnership allowed TAG to leverage the creative excellence of The Grid's assets, resulting in a series of visually captivating ads that effectively captured the essence of The Grid. The campaign generated substantial buzz and visibility for the new art space, showcasing TAG's ability to enhance and amplify creative content through targeted social media advertising.
Panhead Custom Kitchens Smok’o at VWoP
Panhead Custom Kitchens turned up the heat at Visa Wellington on a Plate with their irresistible ‘On Smoko!’ burger, showcased at their Tasting Room in Upper Hutt. We ignited the campaign by selecting a local mechanic’s workshop, renowned for its V8s and hot rods, perfectly reflecting Panhead's edgy brand. Our team captured the burger’s mouth-watering details through dynamic photography, which was then enhanced by Inject Design's eye-catching graphics. With a tantalizing burger description and a chance to win a unique hand-painted Kustom Tool Box, the campaign created a buzz that fueled high engagement and excitement among burger lovers.
Making a Difference
Recently, we had the privilege of partnering with the incredible team at the Elephant Trust, which is dedicated to making a real difference by preventing bullying in schools across Aotearoa.
Our role in this impactful project was to capture and produce a series of videos and images for their KiVa program. The shoot was nothing short of inspiring, with the Elephant Trust team bringing their passion and expertise to the table, helping us craft some truly powerful content. We’re excited to see the positive change this program will bring to the lives of young people in Aotearoa.
To learn more about the Elephant Trust, check out their website here. If you're passionate about reducing the harm caused by bullying to our tamariki and rangatahi, consider supporting this incredible initiative with a donation.
Innovating for Ages: Gazley Škoda’s Groundbreaking AR Campaign
TAG The Agency shifted gears for Gazley Skoda in Wellington with the pioneering "A Škoda in my Driveway" campaign, launched when augmented reality was new to Facebook. This innovative experience allowed users to visualise a Skoda in their driveway, inspiring them to imagine ownership while offering a chance to win a Skoda for the weekend. The campaign drove strong engagement and earned Gazley Škoda the Best in Marketing award, setting a lasting standard for digital automotive experiences.
Creating FOMO with Event Marketing
TAG The Agency transforms events into unforgettable experiences by leveraging strategic content marketing to inspire engagement and drive attendance. Before the event, we craft compelling social media content to build anticipation and create a sense of FOMO (Fear of Missing Out). During the event, we help brands design social media inspiration points—eye-catching, shareable moments like branded installations, photo backdrops, or interactive displays—that encourage attendees to capture and share their experiences online. Our team also captures the event’s energy through high-quality photos, videos, and live updates, amplifying reach in real-time. Post-event, we repurpose this content to showcase the highlights and inspire future audiences, driving excitement for the next iteration and ensuring a cycle of growth and engagement for our clients.
Content So Compelling, Even Big Agencies Use It
At TAG The Agency, we craft content so compelling that even big agencies use it. Cut out the middleman and let us show you how we deliver exceptional results directly to you. Our focus is on maximizing your budget by producing high-quality content that resonates deeply with your audience. By partnering with us, you get access to top-tier creative without the inflated costs of larger agencies, ensuring every dollar spent drives real impact and engagement that resonates.
Artist Credit:
Hot Rods shot by the one and only Cal from Hot Rod Revue, one of the greatest storytellers in the automotive industry.
Our founder, Tom Reidy, shot the event photos, and Tom and Jono at Empire Films produced event videos.
Website and Social Media On Point
Our priority is creating outstanding content and driving social media success. While our main focus is on content, we occasionally build websites too. When we craft magic for your brand, we make sure every customer touchpoint, including your website, is aligned and looks epic.
Behind the Scenes
