Chapter 1 - Email Delivery
The content of your email plays a significant role in deliverability. Spam filters evaluate the content to determine if an email should be delivered to the inbox or sent to the spam folder. Key considerations include:
Relevance and Value: Ensure your emails provide valuable and relevant information to your recipients.
Language and Tone: Avoid using spammy language or excessive punctuation, such as "Buy now!!!" or "Free $$$".
HTML Formatting: Use clean and properly structured HTML. Avoid excessive use of images and ensure all images have alt text.
Text-to-Image Ratio: Maintain a good balance between text and images to avoid triggering spam filters.
Links and Attachments: Be cautious with links and attachments. Avoid linking to suspicious websites and ensure attachments are necessary and safe.
